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Portuguese retailer group Jeronimo Martins has launched a new beauty care private label brand for its Pingo Doce stores named Be Beauty Care.
According to sources, the range includes eight face and body care products that are suitable for different skin types and are made with natural ingredients such as shea butter. They are claimed to be hypoallergenic and free from parabens, artificial colours and silicones.
Pingo Doce marketing director Maria João Coelho said: “By launching the Be Beauty brand, Pingo Doce intends to reach out to all women with beauty products that, in addition to being developed with a stringent approach to quality, are intended to simplify their daily routines “.
A campaign to promote the new brand will be launched with the slogan “The new beauty is you”, and will be implemented across the chain’s 400 stores as well as via Facebook and YouTube.
Be Beauty Care products range in price from €1.59 ($1.95) to €3.99 ($4.90).
Source: HiperSuper / Jeronimo Martins
