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Netherlands-based coffee and tea major JDE Peet’s has announced that it has opened a modular innovation laboratory in Utrecht, Netherlands, to accelerate next-generation coffee breakthroughs.
The new facility will focus on developing single-serve, capsule, ready-to-drink and instant formats, together with sustainable packaging innovations. It also features updated processing, heating and ventilation systems engineered to recover heat and lower energy consumption.
Commenting on the move, JDE Peet’s chief R&D officer Carolyn Adams said: “We’re proud that our next generation of coffee innovations will be developed in the home of our oldest and most beloved brands – Douwe Egberts. Coffee is one of the most exciting and fast-evolving consumer categories, with new flavours and formats emerging almost every week”.
“The agile, modular setup of our Innovation Lab enables us to rapidly respond to consumer insights and quickly scale new flavours and formats – whether hot, cold, wet or dry – to full factory production”, he added. “As we deliver our ‘Reignite the Amazing’ strategy, this investment will allow us to significantly accelerate the time-to-market of the next generation of coffee breakthroughs in response to changing consumer needs and trends”.
Source: JDE Peet’s
