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Grupo Bimbo, the Mexico-headquartered bakery conglomerate, has agreed to acquire Joy Food International, a Moroccan producer of packaged industrial bread, through its Spanish subsidiary Bakery Iberian Investments SL.
The transaction involves the purchase of 100% of the share capital and voting rights of the Casablanca-based firm. Founded in 2009, Joy Food International operates a production facility in the Lissasfa industrial zone, manufacturing a portfolio that includes burger buns, sandwich bread, pizza dough, Lebanese bread, and tortillas. In May 2025, the company modernised its infrastructure with a high-capacity tortilla line capable of producing 1,300 pieces per hour.
The acquisition strengthens Bimbo’s position in Morocco, where it has been active since 2017 following its purchase of Groupe Adghal. The move also complements the group’s wider Middle East and Africa (MEA) operations, including its 2024 acquisition of Tunisia’s Moulin d’Or.
Commenting on the move, CEO Alejandro Rodríguez Bas stated: “We will continue driving growth through powerful brands with enormous potential, reaching every corner of the world, with a constant focus on our associates, clients and consumers”.
Financial terms of the deal were not disclosed, although Bimbo recently reported third-quarter net sales of 107.4 billion MXN(approximately $6 billion). The group now operates 249 bakeries and over 1,500 sales centres across 39 countries.
Source: Just Food / Trend Type / Milling Middle East & Africa
