Casalasco, Italy’s leading grower and processor of tomatoes, has announced that it has acquired the De Rica brand of tomato products from canned foods firm Generale Conserve.
Casalasco describes De Rica as a historic Italian brand synonymous with natural, authentic and high quality products. The firm added that the brand’s relaunch by General Conserve at the end of 2013 had boosted its presence in the premium canned vegetable segment both in Italy and overseas.
“The deal will restore this renowned brand to its original area of production and will ensure that another important Italian brand passes directly into the hands of an agricultural cooperative”, Casalasco said in a statement.
Casalasco markets a range of processed tomato and other products under brands such as Pomi, Pomito and Gustodoro.