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Campari Group, the Italian spirits manufacturer, has agreed to sell its Averna and Zedda Piras liqueur brands to compatriot firm Illva Saronno for €100 million ($117 million).
The transaction involves the sale of Amaro Averna, a historic Sicilian herbal liqueur founded in 1868, and the Sardinian myrtle liqueur Zedda Piras. According to Campari, the deal is a strategic move to streamline its portfolio and focus on “core brands” while supporting financial deleverage. Following the sale, Campari will retain Braulio as the sole amaro in its portfolio.
Illva Saronno, the owner of the Disaronno amaretto brand, stated that the acquisition would reinforce its international presence, particularly in the priority markets of Italy, Germany and the USA. Chief executive Marco Ferrari commented: “The brands are a great addition to our international portfolio and will significantly reinforce our position in three of our priority markets”.
The divestment follows a series of recent disposals by Campari, including the sale of its Cinzano vermouth business to Caffo Group earlier this year and the offloading of its stake in the e-commerce platform Tannico in October. The combined annual sales for Averna and Zedda Piras were reported at €26 million ($31 million) for the 12 months ending 30th September.
The deal is expected to close in the first half of 2026.
Source: Campari Group / Illva Saronno / FoodBev
