Potato and frozen food specialist McCain Foods has announced the investment of $55 million for a minority stake in Strong Roots, a plant-based frozen food company based in Ireland.
The partnership will allow both companies to meet the rising consumer demand for healthy and natural food products.
Strong Roots will continue to operate independently however will use McCain Foods’ global presence to expand its footprint in existing markets, and to enter new markets.
Samuel Dennigan, Strong Roots Founder and CEO, said: “As food producers, our role is to be better, food can be better, and our duty is to lead the betterment of ingredients, sourcing, packaging, process and taste, at the same time as working with our partners to achieve this”.
“We’re so excited to be partnering with Strong Roots, a company that not only aligns with our innovative approach to creating food, but also helps us grow our portfolio of healthier food that meets changing consumer demands in a sustainable way,” said Max Koeune, President & CEO of McCain Foods.