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Reliance Retail, the retail arm of Indian conglomerate Reliance Industries, has acquired a majority stake in Pahadi Local, a premium beauty and wellness brand. The acquisition was carried out through Reliance Retail Ventures Limited’s subsidiary, Reliance Beauty & Personal Care Limited.
Founded in 2016 by Jessica Jayne, Pahadi Local specialises in natural skincare and wellness products sourced from the Himalayan region. The brand’s portfolio includes items made from ingredients such as gutti ka tel (apricot kernel oil), Himalayan honey and various teas and oils. The move is part of Reliance’s broader strategy to expand its footprint in the Indian beauty and personal care market, following the launch of its dedicated beauty platform Tira in 2023.
Under the new ownership, Pahadi Local is expected to leverage Reliance’s extensive supply chain and retail network to scale its operations nationally. While the financial terms of the deal were not disclosed, the partnership aims to combine Pahadi Local’s “source-to-bottle” philosophy with Reliance’s retail expertise to meet rising consumer demand for sustainable and authentic beauty products.
Commenting on the business acquisition, Isha Ambani, Executive Director of Reliance Retail Ventures Limited, said, “At Reliance Retail, we are focused on curating brands that combine authenticity with innovation and meaningful consumer relevance. Pahadi Local’s roots in Himalayan wellness traditions and its commitment to responsible sourcing, make it a compelling addition to our beauty ecosystem. We are excited to nurture and scale the brand through our omni-channel network and experiential retail platforms, while carefully preserving the purity, integrity, and storytelling that define its identity”.
Source: Economic Times
