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1 MIN READ

India: Godrej target Rs 100 crore sales over three years for Protekt brand

June 23, 2014
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Health & Beauty, Household Care

Indian household and personal care company Godrej Consumer Products Ltd (Godrej) has announced ambitions to achieve sales of Rs 100 crore ($16.6 million) through its Protekt brand. The company was speaking as it unveiled product launches of a hand sanitizer, handwashes, and a skin mosquito spray under the Protekt brand.

According to Sunil Kataria, Godrej COO, the market of sanitizer products and repellents has increased in the last few years due to a growing awareness of grooming. Godrej focused its R&D effort on products that “smell great, look wonderful and be skin and environmental friendly while keeping consumer healthy,” he said

“We are eying at least 10% of the market share over next three years in this category which should help the Protekt brand emerge over Rs 100 crore-brand”, Mr Kataria added, stating that this would be “an achievement in FMCG sector”.

Source: The Economic Times

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Godrej
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