India: Dr. Oetker to buy start-up dessert firm Kuppies

Dr. Oetker, the leading food multinational, has announced the acquisition of India-based start-up Kuppies, marking its debut in the ready-to-eat cakes and desserts segment.

Describing itself as an Indian company with a western palate, Kuppies specializes in western savoury and dessert products and has a product portfolio that straddles ambient, fresh and frozen foods.

Oliver Mirza, Dr. Oetker India managing director and CEO, commented: “This acquisition will enable us to present Indian consumers a range of innovative and exciting eggless offerings that match the taste experience of European cakes. India remains an exceptionally important market for us, and we will continue to invest in growing our portfolio. This acquisition reaffirms our commitment to build this category in times to come and is in accordance with our global strategy”.

This is Dr. Oetker’s second acquisition in India since 2018, when it bought sauce and spreads firm FunFoods.

Source: Business Standard / Kuppies