India: Britannia to open new plant in Assam

Britannia, the Indian food manufacturer, has announced plans to open a new manufacturing site in Assam, India, according to a report in the Economic Times.

Located in the town of Rampur, the new site will reportedly manufacture a broad range of Britannia products to meet demand in north-eastern states. The unit will increase Britannia’s production capacity in Assam, where the firm already has two sites, from 30,000 to 90,000 tonnes annually.

Britannia first stated its intention to expand in north-eastern India, with the construction of three factories in Assam, in 2016. Commenting on the construction of the latest site, Britannia managing director Varun Berry said: “Britannia is Rs 10,000-crore company with operations in 75 countries. Northeast India roughly accounts for Rs 600-crore business annually and Assam facilities contribute 8% to the total production. In the three units in Assam, the company has invested close to Rs 350 crore”.

Within the last year, Britannia has also announced plans to expand its presence in Maharashtra, with the constrution of a plant producing biscuits, cakes and croissants.

Source: Economic Times