Wernsing Food Family, a deli foods manufacturer, is taking a majority interest in fresh fruit firm Fresh Factory, according to a report in Cafe Future.net.
Founded in Hamburg in 1997, Fresh Factory is a leading player in the prepared fruit segment in Germany, supplying foodservice, wholesale and retail channels.
The firm’s retail line is marketed under the Greenitsch name and is predominantly comprised of ready to eat, chopped fresh fruit sold in sleeved transparent plastic tubs. The product line additionally includes a yoghurt, fruit and cereal blend marketed under the Musli & Co name, and a range of fruit and vegetable juices sold in 250ml bottles.
The deal will “deliver further growth as well as synergies in distribution, logistics and manufacture”, the firms said.
Terms of the acquisition were not disclosed.
Source: Cafe Future.net / Fresh Factory