Germany: Rewe opens first fully vegan store in Berlin

Leading supermarket chain Rewe has announced it has opened Voll Pflanzlich, its first store entirely dedicated to vegan and plant-based products, located in the Friedrichshain district of the German capital Berlin.

Claimed to offer over 2,700 products – twice as many as a typical Rewe supermarket, the new 212 sq m concept store lists 300 different brands, including the own label Rewe Bio + vegan, Rewe Bio, Rewe Beste Wahl and Vivess, and big brands such as Rugenwalder, Oatly and Alpro. The product range is said to include snacks, drinks, fruit, sushi, bakery products, sandwiches, drugstore items, and self-service dairy-free ice cream.

Commenting on the opening, Rewe Group CEO Peter Maly said: “With REWE voll pflanzlich, we are showcasing the extent and variety of vegan products”.

“We have been recognised several times already as a vegan pioneer in the food industry, and we have been encouraged by the positive response from our customers”, he added.

Source: Rewe