FMCG giant Nestle has announced an investment of around €40 million ($49 million) to expand and modernize its confectionery production plant in Hamburg, according to a report in Lebensmittelpraxis.
The facility, which manufactures products for the firm’s Kit-Kat, Smarties, After Eight and Choco Crossies brands, is Nestle’s largest factory for confectionery products in Europe with daily capacity of 1 million units, two thirds of which is exported.
The investment comes as Nestle rolls out its new ruby chocolate Kit Kat in Europe, starting in the UK on 16th April and Germany on 7th May, with the Hamburg site set to handle manufacture of the new product to supply European markets. Kit-Kat Ruby, based on Barry Callebaut’s recently developed ‘ruby chocolate, was first launched in Japan and Korea at the start of the year.
In a statement, Nestle head of manufacturing operations Alexander Knoch said: “By building diversity within our product lines and increasing production capacity and product quality, we are creating the conditions for further market growth”.
Source: Lebensmittelpraxis / Nestle