Fonterra Ventures, the investment arm of the New Zealand dairy giant, has announced that it is bolstering its presence in the nutrition space through an investment in Goodminton, the German holding company behind the Foodspring start-up.
Described as Fonterra Ventures’ “first strategic partnership”, the deal will enable Fonterra to tap into active nutrition, a segment which it described as rapidly expanding.
Commenting on the deal, Judith Swales, Fonterra chief operating offficer, Velocity and Innovation, said: “Fonterra is a global leader in protein and high value, advanced ingredients, so it’s only right we should strive to be at the forefront of the active nutrition market. The strategic partnership with foodspring® will accelerate our progress in the category by giving us direct access to a new consumer segment. This investment is a first for Fonterra and supports our strategy to grow in high value categories”.
Founded in 2013, Foodspring is a Berlin based start-up with a product portfolio spanning the healthy eating, weight management and muscle-building categories, marketing products ranging from whey protein shakes to organic ‘superfoods’. The firm’s product range is sold online across Europe and Asia.