Germany: DMK buys baby food brand Alete

German milk processor Deutsches Milchkontor has announced a deal to acquire baby food producer Alete as part of a business “realignment and restructuring” process.

The acquisition includes the brands, as well as sales and distribution channels, of Alete GmbH and German Babyfood GmbH.

DMK described the deal as “very important”, since it is currently investing approximately €145 million in a complete renovation of a site in Struckhausen (Lower Saxony) to create a new base for the baby food brand Humana.

In a press release, DMK Baby COO Stefan Eckert said: “We expect there to be more profitable growth for the baby food market in the coming years. With the acquisition of Alete and Milasan, we are making a sensible addition to our product range whilst also significantly expanding our sales and distribution radius”.

“Alete is a well-regarded and traditional baby food brand in Germany”, he added. “It enjoys a high level of consumer confidence, especially in the traditional complementary baby food sector, which is a highly dynamic and attractive sector with sustained growth rates. Together with our baby milk brand Humana, we will be able to offer parents two brands with an age-specific range in future”.

Source: DMK