Beiersdorf, the German health & beauty group, has announced the official opening of its new €300 million manufacturing plant in the German city of Leipzig.
Three lines are currently in operation at the factory, with two more set to follow shortly. The plant is expected to produce up to 450 million products each year, in particular deodorants, hair sprays and shaving foams for both the European and export markets.
Commenting on the move, Vincent Warnery, chairman of Beiersdorf’s executive board, said: “Here, in Germany, we are creating the capacity for long-term, sustainable growth of our brands in Europe. The plant features state-of-the-art technology, the highest environmental standards and a unique, strong team”.
“We look forward to writing a success story in Leipzig”, he added.
The plant is described as having a modular and flexible design so that new innovations and production processes can be rapidly implemented as required.