Gama Innovation Award – Positioning
MANCHESTER – 19th July 2016: The Gama Innovation Award – Positioning for July goes to FishSnack’s Fish & Chips, with its novel melding of protein-rich dried fish and traditional potato crisps (chips).
Advertised as “delicious & traditional”, FishSnack’s Fish & Chips from Savia Natura is a new dried fish-based launch that seeks to align itself to a a growing movement for high protein, low calorie and natural snacks. In a nod to the British seaside classic, FishSnack’s Fish & Chips comprises a straightforward blend of fish and potato ingredients: specifically dried fish skin (60% of the total product) mixed with traditional potato crisps.
“As snacking evolves into a more all-embracing concept, with a heavier emphasis on ‘fuel’, flavour and natural benefits, new opportunities are set to present themselves for manufacturers of traditional fish products”, commented Gama editorial director Tom Warden. “Among a new generation of adventurous, health-oriented snacks, preserved fish could stand to gain from growing demand for bold savoury flavours, high protein content and simple, natural ingredients in the savoury snacking sphere”.
Image source: Gama (montage)
About Gama Innovation Awards
Gama Innovation Awards recognise outstanding innovation in the FMCG space.
Awarded in the disciplines of Product, Packaging and Positioning, Gama Innovation Awards go to the top new launches unearthed each month by Gama’s network of over 100 in-country experts. Winners are chosen through a panel vote based on a shortlist of innovative products.
Notes to editors
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