Gama Innovation Award – Positioning
MANCHESTER – 23rd November 2015: This month’s Gama Innovation Award – Positioning goes to Earnest Eats Detoxifying Hot Cereal, a new line in the USA from Earnest Eats.
Fusing the natural health benefits of porridge with the added functional value of superfood grains, fruit, plants and spices, Earnest Eats Detoxify Hot Cereals are promoted as “an edible detox to help you feel bright, balanced and energized” and are “made with real food, herbs and spices to support the body’s natural detoxification process”. The product comes in a choice of Spark with lemon, pepper and cayenne, Beam with dragonfruit and maqui berry, Thrive with turmeric beans and greens, and Bliss with coconut, chocolate and date, with each variety in the line forming part of a four-stage detox process.
Gama editorial director Tom Warden commented: “Traditional breakfast foods are having a tough time, so companies in the breakfast cereal space will need to get creative to make sure they stay relevant. Earnest Eats Detoxify Hot Cereals tie into increasing demand for functional benefits at the breakfast occasion, in a similar way to the on-the-go, ‘fuel’-rich breakfast bars, biscuits and drinks that are now proliferating on supermarket shelves”.
Image source: Earnest Eats
About Gama Innovation Awards
Gama Innovation Awards recognise outstanding innovation in the FMCG space.
Awarded in the disciplines of Product, Packaging and Positioning, Gama Innovation Awards go to the top new launches unearthed each month by Gama’s network of over 100 in-country experts. Winners are chosen through a panel vote based on a shortlist of innovative products.
Notes to editors
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