Gama Innovation Award – Product
MANCHESTER – 19th November 2015: This month, the Gama Innovation Award – Product goes to Bounty Kitchen Towel With Dawn, an innovation in the US household care market from Proctor & Gamble.
Bounty Kitchen Towel with Dawn is promoted as “the first, and only, paper towel infused with the cleaning power of a dish detergent”. Featuring the tagline “activated by water”, the product is claimed to deliver “results that are four times cleaner than a used dishcloth”.
Gama editorial director Tom Warden commented: “Bounty Kitchen Towel with Dawn reflects two key tendencies in the household cleaning market – convenience and hygiene. As consumers continue to adopt less strict and regimented habits in relation to household care, companies will need an ever sharper focus on providing simple, quick and effective solutions that are fully aligned with modern home cleaning behaviours”.
Image source: P&G / Gama (montage)
About Gama Innovation Awards
Gama Innovation Awards recognise outstanding innovation in the FMCG space.
Awarded in the disciplines of Product, Packaging and Positioning, Gama Innovation Awards go to the top new launches unearthed each month by Gama’s network of over 100 in-country experts. Winners are chosen through a panel vote based on a shortlist of innovative products.
Notes to editors
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