Toujust, a new French grocery retailer, is planning to make its debut in the first quarter of this year, promising prices that are up to 10% lower than its direct competitors.
The chain, whose name is a play on the expression “tout juste” (“just right”), will be 25% owned by its suppliers, with whom the company intends to work directly to eliminate the costs associated with intermediaries. The model is described as being “innovative for suppliers and virtuous for consumers”.
In a statement, Toutjust said: “In the context of an unprecedented economic and health crisis associated with a historic surge in the price of raw materials, the Toujust brand was born of a simple observation imbued with the common sense of small-scale farmers: eliminating intermediaries and their margins which weigh on our wallets. This will make it possible to put suppliers back at the heart of our food, while offering as many people as possible the opportunity to eat healthily at a fair and accessible price”.
The group, which is being led by industry veteran Fabrice Gerber, has plans to open 50 stores in 2023, and a further 260 over the next five years. The first store will open in Ales on 1st March, with a further nine set to follow in Moneteau, Cambrai, Lempdes, Lens, Montauban, Terrasson, St Quentin, St Maur, and Arbent-Oyonnax by the end of June.
Source: The Connexion / Le Web Grande Conso