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Carrefour, the French multinational retail group, has announced its entry into the Ethiopian market through a franchise and supply agreement with Queens Supermarket.
Under the terms of the deal with Queens Supermarket, a subsidiary of the Ethiopian conglomerate Midroc Investment Group, 13 existing outlets will be rebranded under the Carrefour Market banner during the first half of 2026. The partners also intend to open a further 17 new stores by 2028, targeting a total network of 30 locations in the country. The move follows Carrefour’s recent expansion in the region, including its entry into Uganda in 2019.
The agreement forms part of the Carrefour 2026 strategic plan, which aims to expand the group’s footprint into ten new countries via franchising. Patrick Lasfargues, CEO of Carrefour International Partnership, stated: “This launch in Ethiopia is another milestone in the execution of our international franchise expansion strategy, which already saw us pass the 3,000 franchised store mark in October 2025”.
Midroc, which employs over 80,000 people across sectors including agriculture and mining, will leverage the partnership to integrate local products such as coffee, tea, and fresh produce into Carrefour’s global supply chain.
Carrefour, which operates over 15,000 stores worldwide, reported total revenue of €94.6 billion ($110.5 billion) in 2024.
Source: Carrefour / RetailDetail / EcoFin Agency
