Dagrofa Group, the parent company of Spar Denmark, has announced the investment of DKK 450 million ($68.35 million) over the next three years in three of its retail chains, including Spar Denmark.
The plan includes the development of a new retailer model to attract more independent retailers, where the new license model will be based on shared earnings with retailers and support retail development.
“This year, the model will be tested in one store at a time, allowing for adaptation before being finalised. Independent grocery stores are a priority, and we see opportunities for growth through this model,” said Esben Keller, Dagrofa’s Director of the chains Spar, Min Købmand, and Let-Køb.
The Spar Natural concept has already been implemented in eight Spar stores in the country, offering local and international Spar products to consumers.
The company will also invest in digitalisation in 2022.