Danish dairy group Arla has announced plans to boost its business in Australia through a new joint venture.
The partnership with F. Mayer Imports, Australia’s largest cheese importer, is designed to promote Arla’s speciality cheese brand Castello and will go by the name of Arla Foods Mayer Australia Pty Ltd. The company is set to market, sell, and distribute imported and local dairy specialty products in addition to specialty dairy products from third-party producers in Europe and Australia via F. Mayer, Arla said in a statement.
The company added that the move was designed to multiply its business in the country fivefold.
“Although the overall Australian dairy market is only seeing low growth rates, the market for specialty cheese is lively and growing”, commented Arla’s managing director in Australia, Lars Eggers, who will become the general manager of the new joint venture. “Australians want to be inspired by quality food, including artisan cheese, and the focus on food inspiration and a rich food culture is clearly on the rise. We believe we have the products to tap into that movement”.