China: PEZ International to enter market

Austrian multinational confectionery company PEZ International is reportedly planning to enter the Chinese market in the second half of 2017.

The confectionery company, which already has a worldwide presence, will enter China with its regular sweets dispensers and licenses and will focus on big cities. Commenting on the move, a PEZ International spokesman commented “Many people in China are looking for European brands”.

Together with US-based PEZ Candy, PEZ International sells 70 million sweet dispensers and 5 billion individual sweets annually across more than 90 countries.

Source: Confectionery News / PEZ International