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1 MIN READ

China: PEZ International to enter market

February 10, 2017
-
Asia Pacific, Food, Manufacture & Distribution

Austrian multinational confectionery company PEZ International is reportedly planning to enter the Chinese market in the second half of 2017.

The confectionery company, which already has a worldwide presence, will enter China with its regular sweets dispensers and licenses and will focus on big cities. Commenting on the move, a PEZ International spokesman commented “Many people in China are looking for European brands”.

Together with US-based PEZ Candy, PEZ International sells 70 million sweet dispensers and 5 billion individual sweets annually across more than 90 countries.

Source: Confectionery News / PEZ International

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PEZ International
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China: PEZ International to enter market - Gama