Consumer goods giant Nestle has announced it has opened a plant in Shuangcheng District, Harbin City, in the Heilongjiang province of China, which is said to be the company’s first Chinese factory dedicated to the production of Gerber Nutripuff infant cereal snacks.
The factory, built at a cost of around 100 million CYN ($14 million), will produce organic and regular Gerber NutriPuffs in a total of eight flavours. The products will be packed in cans and flexible packaging.
Nestle already has a range of baby foods already available in China under the Gerber brand including infant cereal, fruit and vegetable puree, and baby snacks, the company said.
Commenting on the move, Rashid Qureshi, chairman and CEO of Nestle Greater China, said: “In the 1980s, Shuangcheng was Nestlé’s first location to invest in China. […] This new factory represents Nestlé’s latest investment in Shuangcheng and demonstrates Nestlé’s great confidence and firm commitment to the Chinese market”.