Canada: Trubar to be acquired by ETI Gıda

Canadian plant-based snack company TruBar has announced that it has entered into an agreement to be acquired by ETI Gida, a leading Turkish consumer packaged goods business, for C$201 million ($142 million).

Trubar is described as a snacking company offering a range of plant-based protein snacks made with natural, clean-label ingredients, distributed through national retailers, club stores and e-commerce platforms across North America.

Commenting on the move, Trubar executive chairman Kingsley Ward said: “This proposed acquisition represents a significant milestone for our company and delivers on our commitment to creating strong value for shareholders. ETİ Gıda is an ideal acquirer for TRUBAR at this stage in the brand’s development given ETİ Gıda’s successful track record of scaling CPG brands over the last six decades”.

The transaction is expected to be completed during the first quarter of 2026, subject to customary closing conditions.

Source: Trubar