Brazil: Arcor partners with Coko for 7Belo-flavoured ice

Arcor, the Argentine confectionery and food multinational, has collaborated with the Brazilian ice manufacturer Coko to launch a co-branded range of flavoured ice products.

The partnership brings the flavour of Arcor’s 7Belo raspberry-flavoured chewy candy—to the ice category. Unlike traditional ice cubes, the “Gelo 7Belo” is sold in 200ml aseptic liquid cartons. Consumers are instructed to freeze the pack for four hours before use, creating a flavoured block intended to enhance cocktails, soft drinks, and mocktails. Arcor and Coko claim the product is designed to maintain the candy’s characteristic aroma and taste as it melts, preventing beverage dilution.

Richard Albano, Director of Coko, stated: “The partnership with Arcor represents a significant step for Coko. We are combining our expertise in ice production with the strength of a brand that is part of the memory and daily life of Brazilians”.

The launch follows Arcor’s ongoing strategy of brand extension for 7Belo, which has previously expanded into categories such as ice cream and gelatin.

Source: Conversas de Sabor / Giro News / Arcor