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Nutifood, a Vietnamese dairy firm, has partnered with its Australian peer ViPlus Dairy to form the international joint venture ViPlus Nutritional Australia and associated dairy brand GippsNature.
The brand will blend the natural resources of Australia’s Gippsland region with scientifically validated nutrition, to support health and growth across all life stages, the two companies said.
Commenting on the move Nutifood vice president Tran Bao Minh said: “The upcoming GippsNature brand is the result of a long-term strategic partnership between ViPlus Dairy, with its proud 130-year-old legacy, and Nutifood, bringing creativity and deep market insight into Vietnam. Together, we co-develop every aspect from brand positioning, product innovation, market strategy, to full value chain operations”.
ViPlus Dairy CEO Jon McNaught added: “ViPlus Dairy and Nutifood come from two different cultural backgrounds, yet we share a common goal, to develop some of the most nutritional, high quality Milk Formula products for Vietnam and other global markets with our new brand identity GippsNature”.
Source: Business Herald
