Australia: Coca-Cola acquires FAB brand Billson’s

Coca-Cola, the soft drinks multinational, has announced it has entered into an agreement to acquire Billson’s, an Australia-based brand of flavoured alcohol beverages (FABs).

The Billson’s product range includes “local market leaders” Vodka with Tangle, Vodka with Grape Burst and Vodka with Portello, the company said in a statement.

“We are excited to add Billson’s to our portfolio of Australian brands,” commented Matthias Blume, Coca‑Cola vice president of ,arketing, ASEAN and South Pacific. “This acquisition allows us to expand in the dynamic and growing alcoholic ready-to-drink category in Australia and aligns with our vision to provide a beverage for every occasion, always keeping the consumer at the centre of everything we do”.

Coca‑Cola added it that had no current plans to expand Billson’s beyond Australia.

Source: Coca-Cola