Australian Beer (ABCo), a brewing firm that is part of the Casella Family Brands group, has announced the acquisition of Ampersand Projects, Australia’s leading independent spirit company, for an undisclosed sum.
The deal strengthens ABCo’s position in spirits and flavoured alcoholic beverages (FABs), while also allowing Ampersand Projects full access to ABCo’s capabilities and resources.
Commenting on the move, Casella Family Brands managing director John Casella said: “This is an exciting acquisition for Australian Beer Company as we continue to build our offering in the spirits and RTD categories. I look forward to the founders joining our business to continue the great success they have enjoyed to date”.
Shaun Rankins, co-founder of Vodka Soda & Ampersand Projects said: “I see this acquisition as more than just a business deal; it is a relationship that brings together the strengths of two independent companies with similar ideologies to continue to innovate the spirit industry”.
“With both companies valuing trust, integrity and respect, this acquisition will see unparalleled synergies and continued growth”, he added. “Utilising Casella Family Brands legacy and time-tested expertise – this new relationship will maintain and deepen our customer and supplier relationships remaining a proudly Independent Australian business”.
Source: Drinks Trade / The Crafty Pint