Australia: Arnott’s acquires Mother Earth, Flemings and VP brands

Arnott’s, the Australian biscuit and cracker firm, has announced the acquisition of New Zealand food brands Mother Earth, Flemings, and VP Brands from Prolife Foods to expand its snacking portfolio.

Mother Earth is described as a brand of muesli bars and baked slices with a growing presence in Australia. Flemings and VP offer bars, nuts and snack mixes in the New Zealand market.

Commenting on the move, Arnott’s Group MD for New Zealand Mike Cullerne said: “Kiwi-born food brands have proven themselves popular in international markets, which is why we intend to build upon the existing brand loyalty for Mother Earth, Flemings and VP, expanding both their ranges and distribution”.

“It’s great that, in an environment where demand for nutritious snacks continues to rise, we’re able to take three local brands and introduce them to new markets and consumers whilst continuing to invest in local manufacturing”, he added.

Source: Inside FMCG