USA: Ferrero to launch product line in partnership with Netflix

Ferrero , the sweet-packaged food company, has unveiled plans to debut an all-new “Wonka” branded product range alongside an exclusive global partnership with Netflix.

According to a company press release, the manufacturer will roll out a series of ten seasonal and limited-edition products across chocolate, sugar confectionery, ice cream and cereals.

The initial products are scheduled to hit stores from this autumn. They will be available in the USA and key markets across Europe, specifically the UK, France, Italy and Germany, leveraging strong Wonka brand awareness.

Ferrero Group originally acquired the exclusive confectionery rights to the Wonka brand in 2018.

Commenting on the launch, Alessandro Rapali, Premium Chocolate president at Ferrero Group, said: “We’re excited to be introducing a new Wonka family of products, starting with chocolate, sugar confectionery, ice cream and cereals. For generations, Charlie & The Chocolate Factory has been part of popular culture; our ambition is to apply the Ferrero lens to the Wonka universe and to bring fresh new energy to the seasonal aisle”.

The long-term collaboration with Netflix will leverage marketing, media and trade synergies to progressively unlock opportunities for storytelling and consumer engagement. It coincides with the entertainment service’s expansion of the on-screen Wonka universe, which includes a 2026 reality competition series, The Golden Ticket, and a 2027 animated film, Charlie vs. the Chocolate Factory.

Source: Ferrero (via PR Newswire)