USA: MPearlRock acquires The Good Crisp Company

MPearlRock, the US-based growth capital platform formed by MidOcean Partners and Kroger, has expanded its presence in the ‘better-for-you’ snacking sector with the acquisition of The Good Crisp Company for an undisclosed sum.

Founded in 2015 and headquartered in Boulder, Colorado, The Good Crisp Company specializes in clean-label canister potato chips and cheese balls. The brand, which markets its products as gluten-free, non-GMO, and allergen-friendly, has established a retail footprint spanning over 20,000 locations across the United States, Canada, Australia and the UK.

Under the terms of the deal, founder Matt Parry will continue to lead the business as chief executive officer. The company also confirmed that Mamee Double Decker, the Malaysian snack manufacturer and early backer of the brand, will retain its role as a strategic partner.

Brian Kelley, chief executive officer of MPearlRock, commented: “Consumers are increasingly demanding clean-label snacks that offer ingredient simplicity without sacrificing on taste. The Good Crisp Company does just that by leading with its ‘great taste, no guilt’ consumer proposition… We are thrilled to partner with Matt and his team and are excited to be a part of the Company’s next phase of growth”.

The transaction marks the second major acquisition for MPearlRock, which leverages data insights from Kroger’s 84.51° subsidiary to scale emerging consumer goods brands. The firm previously acquired plant-based creamer manufacturer Nutpods in January 2024.

Source: MPearlRock (via BusinessWire)