Anheuser-Busch InBev (AB InBev), the Belgium-headquartered global brewing giant, has announced a $30 million (£23.6 million) investment in its brewery located in Williamsburg (VA). The capital injection is specifically aimed at increasing the production capacity of Michelob Ultra, a premium light lager that has become a key driver of growth for the company’s North American portfolio.
The upgrade includes the installation of a new cooling system and the expansion of the facility’s packaging capabilities to accommodate various pack sizes. This development follows a similar strategy of infrastructure enhancement, such as the company’s previous investment in its St. Louis brewery to bolster its craft and premium output.
Brendan Whitworth, CEO of Anheuser-Busch, stated: “This investment is a testament to our commitment to the Williamsburg community and our focus on meeting the growing consumer demand for Michelob Ultra. By enhancing our production capabilities, we ensure that we can continue to deliver high-quality products while supporting American manufacturing jobs.”
The Williamsburg plant is one of 12 major breweries operated by Anheuser-Busch in the USA. The company claimed the project will help streamline logistics and improve efficiency across its East Coast distribution network.
Source: Reuters / AB InBev

