Saudi Arabia: Cupid Ltd to establish new manufacturing facility

Cupid Ltd, the Indian manufacturer of personal care and sexual wellness products, has announced plans to establish a new manufacturing facility in Saudi Arabia.

The Mumbai-listed company said it intended to set up the plant to cater to the growing demand for personal care products within the Middle Eastern market. The proposed facility is expected to represent a significant investment in the region, with the company aiming to leverage Saudi Arabia’s strategic location to enhance its export capabilities across the Gulf Cooperation Council (GCC) countries.

According to Cupid, the expansion aligns with its broader international growth strategy and follows recent efforts to diversify its product portfolio beyond its core contraceptive business.

While specific financial details and production capacities for the new site have yet to be fully disclosed, Cupid stated that the move is part of an initiative to strengthen its global footprint. The company, which already exports to over 100 countries, noted that the Saudi Arabian market presents a “significant opportunity” for its personal care range.

This expansion follows Cupid’s recent scaling of operations in India, including the acquisition of new land for capacity expansion as it seeks to triple its turnover in the coming years.

Source: Business Standard / Cupid Ltd