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Supreme plc, the diversified consumer goods supplier, has acquired SlimFast’s trade and selected UK and European assets from Glanbia, a worldwide nutrition and food firm, in a £20 million ($26.6 million) deal.
Founded in the US in 1977, SlimFast is defined as a leading brand in the weight management sector, recognised for its range of meal replacement shakes, snack bars, and weight loss programmes. The brand’s UK and European presence spans Amazon, Home Bargains, B&M, Asda, Sainsbury’s, Tesco and Morrisons.
Glanbia acquired the SlimFast business in 2018. It also recently announced the divestment of its US SlimFast business to Heartland Food Products Group.
Commenting on the deal, Supreme CEO Sandy Chadha said: “We are excited to have acquired such an iconic brand in SlimFast, which we believe is highly complementary to our existing Drinks & Wellness category. Under our ownership and track record for product innovation, we believe the commercial opportunities to both enhance and broaden SlimFast’s market presence makes it an ideal addition to our business”.
In a statement, the company said it intended to enhance SlimFast’s performance through integration with Supreme’s vertically integrated supply chain, delivering scale, operational benefits and expanded retail access to support future international growth.
Source: Supreme / Glanbia
