Sweden: Lantmannen to sell ready meal brand Gooh to Atria

Lantmannen, a Swedish agricultural cooperative and food manufacturer, has announced the signing of an agreement to divest its Gooh ready meal brand to Atria, a producer of food products across the Nordic countries.

Launched at the beginning of 2000s in cooperation with the restaurant Operakallaren, Gooh offers a range of traditional Swedish and international ready-to-eat dishes manufactured in a commercial kitchen in Jarna, south of Stockholm.

With volume sales of 5 million and net value sales of around €16 million ($17 million) annually, Gooh is described as the clear market leader in the fresh micromeals product segment in the Swedish retail trade with a market share of around 25%.

Commenting on the deal, Jarmo Lindholm, executive vice president of Atria Sweden, said: “The acquisition fits perfectly with Atria Group’s strategic goal of expanding in the convenience food segment and improves Atria Sweden’s chances for profitable growth”.

The transaction is subject to regulatory approvals and is expected to be completed later in the spring.

Source: Lantmannen / Atria