The latest innovation insight from Gama Compass™ MANCHESTER – 29th January 2016: This week we focus on the stellar rise of matcha as an ingredient in new FMCG products, featuring as our case study a launch that takes the on-trend green tea powder and combines it with coconut water and high pressure processed fruit and vegetable juices to create a new health-enhancing ‘superdrink’ – Evolution Fresh Organic Coconut Matcha Smoothie. Launched …