Uk based Oat-milk business Minor Figures has received a minority investment from Danone Manifesto Ventures (DMV) and Green Monday Group, a plant-based food business.
Founded in 2015, with offices in the US and Australia as well, Minor Figures produces barista oat milk for retail and coffee shops under its own brand name, RTD coffees and teas distributed in 16 countries.
Green Monday produces the OmniPork line of meat alternatives fish fillets, burgers, and tuna, and also operates three venture arms in sustainable food business solutions.
Minor Figure’s co-founder and CEO Stuart Forsyth said: “We are excited to partner with Danone Manifesto Ventures and Green Monday Group. We are confident they are the perfect partner to help us optimise and grow our multi-geo, multi-channel business”.
Clemence Delcourt, DMV’s chief investment officer, said: “We believe Minor Figures is a unique brand that strongly resonates with consumers in the fast-growing plant-based space”.
Green Monday’s co-founder and CEO David Yeung commented: “Their positioning and brand identity really resonate with many new-generation consumers. Our strategic partnership will certainly catalyse further impact and change both in Asia and globally”.
The value of the investment wasn’t disclosed.
Source: Just Food