E-commerce platform Hairydog Group has purchased the wholesaler S&P Liquor Group, which includes the retailer Liquor Emporium, for an undisclosed sum.
According to sources, the staff at S&P Group will not undergo any changes due to the acquisition and the two bodies will also remain operating as standalone entities.
Paul Ververis, the general manager of S&P Liquor, said “I’m delighted to continue to lead S&P Liquor and begin the relationship with Hairydog. It’s business as usual for S&P customers, they can rest assured that they will continue to receive the same great service from the same trusted staff, and continue to get the best in market pricing and deals”.
Hairydog Group was created in 2020 and its business revolved around buying out the excess alcohol stock from hospitality businesses and selling them to the public at competitive prices.