Once Upon a Farm, a US children’s nutrition business, has announced the acquisition of Raised Real, an organic, plant-rich baby food meal delivery company for an undisclosed sum.
The deal will expand Once Upon a Farm’s growing organic, refrigerated pouch portfolio to include frozen meal options and will also reintroduce the line of organic meals later this year.
“We’ve watched and admired Raised Real’s approach and products for over 3 years, and think they are a perfect fit for our portfolio as we continue to build our next generation kid nutrition company, ” said Once Upon a Farm co-founder & CEO John Foraker. “They give us an important entrée into the frozen space where there is significant opportunity for baby & kid innovation, and to increase our scale and capabilities in direct-to-consumer, which is an important part of our growth strategy.”
CEO and founder of Raised Real, Santiago Merea also commented “John Foraker and his team at Once Upon a Farm are perfect to accelerate our aspirations at retail and help us bring to life our ambitious vision. Our products, combined, create a leading plant-rich portfolio platform for kids of all ages across fresh and frozen, online and offline. This is a big day in our journey in which we can all celebrate.”
Source : Once upon a farm (via PrNewswire) / JustFood