Leading US cereal and snacks firm Kellogg has announced plans to invest nearly $35,7 million in its Pringles snacks brand factory in Belgium, to boost sustainability and to increase capacity.
With an annual production of around 104,000 tonnes of crisps and a workforce of around 650 employees, Mechelen is one of the three largest Pringles worldwide factories and shipping crisps to Europe, North Africa, and the Middle East.
Besides the need for some modernisation, the company is said to be interested in investing in sustainability and efficiency, with a new boiler system that will generate steam via natural gas consumption and by using the air that comes out of the fryer.
In a statement concerning the new factory plans, Kellogg’s Operations Manager, Peter Van Puyvelde, said: “By making our production lines more reliable and our planning more efficient, we have already been able to increase our production capacity by 20 per cent over the past five years. This will make our factory more sustainable, reduce costs and enable us to produce 10 per cent more thanks to the new installations”.
The project will start at the end of this year, with a second phase planned to begin in 2023.
Source: Retail Detail