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JCCoimbra Group, a leading Portuguese olive oil firm, has recently acquired Purcen’s Vianeza brand range of mayonnaise and sauces.
JCCoimbra Group specializes in supplying olive oil and vegetable oil to both the consumer market and manufacturing industry.
In a statement, JCCoimbra CEO Miguel Arouca said: “This is a strategic decision to allow us to achieve growth through diversification, essential for JCCoimbra to further cement its presence in the market. The addition of the brand [Vianeza] to our portfolio and associated investment will enable it to grow significantly”.
The Vianez range joins other products from the group including olive oils under the brands 3 Castelos, Marialva, Coimbra and Choupal, and other oils under the brands Ola, Rissol, Pingo d’Ouro and Fio Dourado.
Source: Distribucao Hoje
