Russia: VkusVill to open first store in the Netherlands

VkusVill, a Russian-based supermarket chain, is planning to expand and open a store in the Netherlands in the coming weeks, according to a Reuters report.

Having started one decade ago selling fresh dairy products from local producers, the company positions itself as a neighbourhood distributor of affordable fresh food through supermarkets and self-checkout micro markets.

VkusVill, which can be translated to “Taste Town”, is one of the fastest growing retailers in the region, opening on average two stores per working day and having made $1.3 billion in revenue last year.

According to founder Andrey Krivenko, the first store in the Netherlands will most likely open in Amsterdam. The company is also reported to be considering expanding to France as a next step.

Sources: Reuters