Carrefour, the global retail giant, has announced Mobimart, said to be the first mobile “grocery bus” in Dubai, via its partnership with UAE-based conglomerate Majid Al Futtaim.
Developed by the UAE-based startup Bespoke Trailers, Mobimart is designed to bring shopping to “underserved” communities, offering fresh food and daily groceries six days a week.
The bus will visit various residential areas in Dubai with designated time stops, parking near to customers’ homes.
“We’re constantly looking to find new ways to reinforce our position as the leading retailer in the region”, said Phillippe Peguilhan, country manager of Carrefour UAE at Majid Al Futtaim Retail. “This is what drives us to come up with unique concepts that reach our customers and satisfy their needs wherever they are. Carrefour Mobimart represents Majid Al Futtaim’s commitment to provide innovative, and seamless customer experiences to our shoppers, as we bring Carrefour to their doorsteps”
Sources: Arabian Business