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Australian beverage and dairy company Lion is making its first major foray into the spirits sector with the acquisition of a 50% stake in Four Pillars Gin.
Founded in Healesville in 2013, Four Pillars Gin is a craft distiller offering gins such as Rare Dry, Spiced Negroni, Navy Strength and Bloody Shiraz. It currently has distribution in 25 markets worldwide including UK, Nordics, Singapore, New Zealand or USA.
Lion added that its investment would allow the founders to follow their dream of building the world’s leading craft gin brand.
Commenting on the deal, Lion managing director James Brindley said: “The partnership with Four Pillars is really exciting for Lion, as we venture into new categories outside our core beer business. What Matt, Cam and Stu have done in creating Four Pillars in just over five years is nothing short of remarkable and we want them to keep their hands on the wheel, while we offer advice, counsel and assistance”.
Source: Lion
