US retailer Target announced the launch of Smartly, a new lower-priced private label brand of personal and household care productsd, with most products retailing at less than $2.
According to a Target press release , the line consists of more than 70 “budget-friendly, effective and well-designed” everyday products, such as hand soap, body lotion, household cleaners and razors.
Mark Tritton, executive vice president and chief merchandising officer at Target, said: “Smartly offers incredible value, looks great and most importantly, gets the job done. It broadens our assortment to give guests even more options to find the product that’s right for them, regardless of their budget”.
Smartly will be launched in stores and Target.com on 14th October 2018, with prices ranging from $0.59 to $11.99.