Multinational retailer Walmart has announced that it is to launch a service enabling consumers to order products via Google Express, technology giant Google’s e-commerce platform.
Writing in the New York Times, Marc Lore, Walmart US president & CEO of e-commerce, said the firm would be working with Google to offer hundreds of thousands of items via Google Assistant, a service that permits ordering use voice recognition technology.
“Our new voice shopping capability, coupled with our core value proposition, including free two-day shipping and the Pickup Discount, will give our customers a compelling new way to get what they need at low prices”, he said.
Mr Lore added that the firm’s Easy Reorder feature would also be incorporated into Google Express, allowing Walmart “to deliver highly personalized shopping recommendations based on customers’ previous purchases”.
The New York Times itself noted that the tie-up could be seen as a response to Amazon’s increasing moves into FMCG retailing. The e-commerce giant recently set up its own bricks-and-mortar store and, most recently, acquired leading US retailer Whole Foods Market. It also offers ‘voice purchasing’ services through its Alexa technology.
The new service will start from the end of September.
Source: The New York Times